Kuva Media Portfolio
Claim Cohort
A year-round professional development platform and community built to educate, connect, and grow property insurance claims professionals — wherever they are in their career.
Services Provided
Based in
United States
Category
Professional membership and educational platform.
Challenge
Claim Cohort needed a complete brand and digital presence built from the ground up; one that could establish immediate credibility in a regulated, credential-driven industry while also feeling modern, approachable, and community-forward. The platform required a cohesive identity system that could stretch across a full website, a growing library of on-demand course content, community graphics, and video production, all while clearly communicating its unique position between professional associations and informal social media groups. With a founding member launch on the horizon, there was no room for a brand that blended in.
Solution
Kuva Media delivered a comprehensive, multi-disciplinary creative engagement for Claim Cohort, building the brand from the ground up and carrying it across every audience-facing touchpoint. The brand identity established a distinctive visual language — professional enough to earn trust in the insurance industry, bold enough to stand apart from legacy association aesthetics. The website design translated that identity into a conversion-focused digital experience, guiding prospects from awareness to application with clarity and confidence. Course graphic design brought the educational content to life with consistent, polished visuals that reinforce credibility and improve the learner experience across every module. Video production and editing elevated the platform's founder-led storytelling, creating engaging content that connects Sarah Parker's expertise with her audience in an authentic and compelling way. To extend the brand's reach beyond traditional channels, Kuva Media developed a suite of branded GIFs distributed through the GIPHY API — a guerrilla marketing play that embeds Claim Cohort's identity directly into everyday conversation. Searchable and usable across Facebook, Instagram, Messenger, WhatsApp, Discord, and every platform integrated with GIPHY, these animated assets put the brand in the hands of the community itself, turning member interactions into organic brand impressions at scale. Every deliverable was built to work together — a unified creative ecosystem that positions Claim Cohort as the professional home base for property insurance claims professionals nationwide.
