Kuva Media took a creative leap to make its online presence stronger and connect with its audience in a fun and lasting way by making its own GIFs. Understanding how much people love using GIFs on social media for a quick laugh or to express themselves, we made a bunch of GIFs that show off what Kuva Media is all about. Then, we put these GIFs on GIPHY. This means anyone on social media platforms like Facebook or WhatsApp can use them. This clever move did more than just get Kuva Media noticed; it gave people a cool way to spice up their online chats with our fun GIFs.
By doing this, Kuva Media isn't just catching eyes for the moment; it's playing a smart, long game in marketing and building our brand. These custom GIFs are more than just fun. They're a way to keep our brand in people's minds in a positive, engaging way. Over time, this means more people knowing, liking, and trusting Kuva Media, helping us build strong relationships with our audience and stand out in the crowded digital world.
Custom GIFs, and commercial GIPHY distribution, for longterm brand strategy and recognition.
US
Role:
Custom GIFs and distribution
Year:
2023
Get your own custom GIFs:
https://giphy.com/kuvamediahq
GIFs Gone Viral ✦ Spicing Up Digital Conversations
Project Details:
Creative Development
Developed a distinctive set of custom GIFs, focusing on themes that resonate with Kuva Media's brand identity, services, and the creative industry's dynamic nature.
Crafted over 5 unique GIFs, highlighting different aspects of digital creativity and branding expertise.
GIPHY Integration and Distribution
Successfully uploaded the complete GIF collection to GIPHY, ensuring broad accessibility across major social media platforms and messaging apps through GIPHY’s integration.
Achieved over 284,000 views since launch, to March 5, 2024, demonstrating the content’s appeal and wide usage.
Brand Engagement and Visibility
Leveraged the custom GIFs to drive engagement on social media, enhancing Kuva Media’s digital presence and brand recall among its target audience.
Noted a significant increase in social media interactions and mentions, attributing to the creative use of GIFs in marketing communications.
Community Building
Encouraged the use of branded GIFs within the creative community, fostering a sense of belonging and brand affinity among existing and potential clients.
Developed a hashtag campaign, #kuvamediahq, to track the usage and spread of GIFs across different platforms.
