Kuva Media embarked on a unique marketing venture with the Listen to This Bull Podcast, hosted by the dynamic duo of Mathew Mulholland and Remington Huggins, Esq.
The campaign's theme, "Roast the Bull," cleverly played off the podcast's focus on debunking fraud and misinformation in the insurance industry. Drawing inspiration from Mathew's eclectic sense of humor and artistic ability, Remington's legal expertise and balanced nature, Kuva Media designed a BBQ-themed marketing campaign that resonated deeply with the essence of community, education, and, of course, a beer and some burgers and steaks shared among friends; only in real life, friends gather around screens, to connect nationwide.
"Roast the Bull" branding concept and marketing campaign.
National
Role:
Graphic Design
Date:
2024
Client:
https://listentothisbull.com
An Uncommon Theme for an Uncommon Brand ✦ Education Through Humor
Project Summary:
Creative Campaign Concept
Strengthened the podcast's brand identity, making "Roast the Bull" synonymous with authenticity and quality education in the insurance domain.
Integrated Mathew's and Remington's personalities and interests into the campaign, enhancing relatability and listener engagement.
Leveraged the BBQ concept to foster a sense of community, mirroring the podcast’s aim to educate and unite listeners against insurance misinformation.
Expanded the podcast's marketing reach through visually engaging and thematic content that stands out in digital platforms.
Graphic Design
Designed custom-branded good and beverage labels
Created photorealistic mockups
The visual elements were meticulously crafted to embody the spirit of a barbecue, featuring custom images of L2TB-branded beer cans and bottles, packaged meat with the brand seared onto it, and bottle caps—all symbolizing the hosts' commitment to "roasting the bull" in every episode.
This campaign not only amplified the podcast's reach but also fortified its position as a leader in cutting through the "bull" in property insurance claims.
