Content Strategy

• Include your value proposition in text that's readable across all device sizes. What do you help people accomplish?

• Add your upload schedule if you post consistently. "New videos every Tuesday" sets expectations and encourages subscriptions.

• Use high-quality visuals that represent your brand and industry. Poor image quality suggests poor service quality.

• Include contact information like your website URL or phone number if space allows.

Writing Your Channel Description

Your channel description is crucial for SEO and helping visitors understand what your business offers.

Structure for Maximum Impact

• Opening hook (first 125 characters) - This appears in search results, so make it compelling and keyword-rich.

• Detailed business description - Explain what you do, who you help, and what value you provide.

• Content promise - Tell viewers what types of videos you create and how often you post.

• Contact information - Include website, email, or other relevant contact details.

• Keywords naturally integrated - Include terms your potential customers search for, but write for humans first.

SEO Optimization Tips

• Research relevant keywords using Google Keyword Planner or YouTube's search suggestions.

• Include location-based keywords if you serve local markets.

• Use your business name multiple times naturally throughout the description.

• Include related industry terms that potential customers might search for.

Channel Settings: The "Made for Kids" Confusion

This setting is one of the most misunderstood aspects of YouTube channel setup, with significant implications for your business.

What "Made for Kids" Actually Means

Made for Kids: Content specifically created for children under 13. This triggers COPPA compliance, which disables comments, notifications, personalized ads, and the ability to embed videos.

Not Made for Kids: Content that is NOT specifically designed for children. This doesn't mean inappropriate content—it means content created for general audiences, teens, adults, or businesses.

When to Select "Made for Kids"

• Only if your business specifically creates content for children under 13, like toy reviews, children's educational content, or kid-focused entertainment.

• Be aware that this setting severely limits engagement features and monetization options.

When to Select "Not Made for Kids"

• For most business channels - including family-friendly content that isn't specifically created for children.

• Professional services, B2B content, tutorials, product demos - these should be "Not Made for Kids."

• General audience content - even if it's appropriate for children, if it's not specifically designed for them, choose "Not Made for Kids."

Find more information here.

Channel Links and Contact Information

YouTube allows you to add links to your channel, which helps with SEO and provides easy ways for viewers to connect with your business.

Essential Links to Add

• Website URL - Your primary business website should be the first link.

• Contact page - Direct link to how people can reach you for business inquiries.

• Other social media profiles - Instagram, LinkedIn, Facebook, or other relevant platforms.

• Online store or booking system - If applicable, make it easy for people to buy from you.

Link Verification

Verify your website link through Google Search Console or by adding a YouTube link to your website. Verified links appear more prominently and build credibility.

Integration with Your Digital Presence

Your YouTube channel shouldn't exist in isolation—it should be part of your integrated digital marketing strategy.

Google Business Profile Integration

• Link your YouTube channel in your Google Business Profile. This helps with local SEO and shows up in Google search results for your business.

• Use the same business name across both platforms for consistency.

• Cross-promote by mentioning your YouTube channel in Google Business posts and using YouTube videos in your profile.

Website Integration

• Embed YouTube videos on relevant pages of your website. This increases watch time and keeps visitors engaged longer.

• Add YouTube channel link to your website footer, about page, or contact page.

• Create video testimonials for your website using YouTube as the hosting platform.

Social Media Cross-Promotion

• Share YouTube videos across all your social media platforms with platform-specific captions and hashtags.

• Use consistent branding across all platforms so people recognize you regardless of where they find you.

• Cross-link profiles by including your YouTube channel link in bio sections of other social platforms.

SEO and Discoverability Boost

Keyword Strategy

• Research what your customers search for and include those terms naturally in your channel name, description, and video titles.

• Use location keywords if you serve specific geographic areas.

• Include industry-specific terms that potential customers use when looking for your services.

Authority Building

• Consistent posting schedule signals to YouTube that your channel is active and valuable.

• Engage with comments to build community and signal engagement to YouTube's algorithm.

• Create playlists organized around topics your customers care about.

• Use end screens and cards to keep viewers watching more of your content.

Technical Settings for Success

Privacy and Permissions

• Make your channel public so people can find and subscribe to you.

• Enable comments (unless you selected "Made for Kids") to encourage engagement.

• Allow embedding so others can share your videos on their websites.

Analytics and Tracking

• Connect Google Analytics if you want to track how YouTube traffic affects your website.

• Set up conversion tracking if you want to measure how YouTube videos drive business results.

• Monitor YouTube Analytics regularly to understand what content performs best.

Next Steps After Setup

Content Strategy

• Plan your first 5-10 videos before you start uploading. Consistency from the beginning builds momentum.

• Create a content calendar aligned with your business goals and customer needs.

• Batch create content when possible to maintain consistency even during busy periods.

Optimization Ongoing

• Review and update your channel description quarterly or when your business focus changes.

• Update banner images seasonally or when you have new offers or services to promote.

• Monitor performance and adjust your strategy based on what resonates with your audience.

Setting up your YouTube channel correctly from the beginning saves countless hours of optimization later and ensures you're building on a solid foundation that supports your business goals.

Ready to create professional video content for your new YouTube channel? Kuva Media™ helps businesses develop video strategies and create engaging content that builds authority and drives results. Get started today.