What Are Wordmark Logos?
A wordmark logo uses typography alone to represent your brand. Think Google, Coca-Cola, or FedEx—these are pure text treatments where the company name itself becomes the visual identity.
Wordmarks are far from boring. You can add textures, gradients, or multiple colors to create visual interest. Letters can be stylized, customized, or artfully arranged to reflect your brand personality.
Even Kuva Media uses a wordmark logo that's distinctive and memorable through strategic typography choices:
Why Wordmarks Work
Immediate name recognition. Every time someone sees your logo, they're reading your company name. This creates faster brand recall.
Clear communication. There's no confusion about what your company is called.
Versatile applications. Text-based logos work well at any size, from business cards to billboards.
Who Should Use Wordmarks
Personal branding and influencers who need their name to be immediately recognizable. Coaches, consultants, speakers, authors, and content creators thrive with wordmark logos.
Professional services like law firms, consulting companies, and financial advisors where the company name carries the brand equity.
Professional practitioners like doctors, lawyers, architects, and consultants who trade on their personal reputation.
B2B companies where professionalism and clarity matter most.
New businesses that need to establish name recognition quickly.
